👋🏻 Hi, I’m Michelle
I’m a product designer who thrives on solving complex problems and delivering impactful results across industries.
I helped boost abandoned cart recovery rates by 7% or more at Bolt, streamlined expense reconciliation for Capital One businesses cutting weeks of work out of expense processes, and developed innovative methods to prevent shipping exceptions in supply chain management at CHR. My work focuses on creating efficiencies for users that deliver measurable business results.
2024
Doubling Conversion: Abandoned Cart Redesign with Direct-to-Checkout Links
Summary
A simple redesign of abandoned cart emails that utilized direct to checkout links and a more robust merchant dashboard experience
Results
The new emails resulted in doubling recovery rate for select merchants from and average of 6% to 13% — some up to 26%, recovering $18M of potentially lost revenue.
Challenges
Some launch bugs meant we had to roll back the updates and do additional extensive team wide QA before phasing roll out.
2024
Accelerating onboarding to install Bolt Products in a matter of minutes instead of weeks
Summary
This new onboarding process changed an unweidly manual process to a scalable, automated flow so merchants could onboard and install products without the need for internal interference.
Results
We condensed over 40 data inputs that required information from three different user types to just the necessary 11 Inputs and automated creation of environments so merchants could get set up without requiring manual work by our Implementation Managers.
Challenges
Internal teams were afraid of change and it was hard to get them to change over to new processes even though it gave them less work and allowed merchants to onboard faster.
2024
Turning the checkout flow into a sales-boosting experience
Summary
A new product offering that would allow merchants to set up add-ons post-purchase with an optional discount to incentivize shoppers and increase average order value.
Results
While this project didn’t launch due to restructuring of company objectives, it was a valuable exercise in cross-team collaboration to quickly ideate solutions and push new products.
Challenges
Working with different teams with other objectives and roadmaps, lack of user-testing and an extremely quick timeline made this a key project in balancing business impact and user needs.
2020
Automating weeks of manual work for corporate card admins and simplifying card users expense process.
Summary
This created a direct route for cardholders to attach expense information to transactions and have it immediately available to Card Program admins for reconciliation.
Results
Cut out weeks of time from program admin’s jobs and increased tax compliance by tying receipts directly to expenses and removing the need to keep and store a massive amount of paper receipts and expense reports.
Challenges
Card program admins have a hard time giving up old practices and have a hard time trusting technology so we foresaw issues with adoption with certain businesses.
2018
Building a new logistics platform to help prevent shipping exceptions and millions of dollars of lost shipments.
Summary
Navisphere Vision is a SaaS product that gives supply chain managers real-time visibility into shipment data across regions and transportation methods, using data analytics to help identify shipping exceptions before they occur.
Results
Bringing in predictive analytics and real-time updates, Vision gave an all inclusive view of a company’s supply chain that previously did not exist and aimed to help minimize the amount of delayed shipments to decrease exceptions by showing weather, traffic and other possible shipment delays.
Challenges
The lack of front-end Engineers meant I stepped into that role to help translate the interactions and UI into a live prototype of the app, I left the company before the launch was completed.
